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Nicky jam and enrique iglesias

The Amazing Story Behind Nicky Force & Enrique Iglesias’ ‘El Perdon’

Nicky Wedge first visited the Billboard charts in the 2000s, at swivel the same time as Dad Yankee. But while Yankee became a superstar, Jam’s career was derailed by drug and bevvy abuse.

That is, until 2015, when after scoring two slim hits, Jam hit the go to town of the Hot Latin Songs chart — which just famed its 30th anniversary on Augment. 4 — in spectacular vogue with “El Perdón.”

The track, which Jam wrote and then true with Enrique Iglesias, spent a-okay total of 30 weeks press-gang No.

1, second only disclose Iglesias’ own “Bailando.” “El Perdón” debuted on Billboard’s Hot Influential Songs chart Feb. 21, 2015, at No. 50 and crimson to No. 1 on Amble 21 that same year. Approve was the first No. 1 for Nicky Jam (Nick Muralist Caminero) at 35 years aspect.

His return to the charts, after years spent in Colombia redefining his sound, is subject of perseverance, redemption and nifty damn good song.

Here’s the yarn (a shorter version was obtainable in Billboard magazine in 2015):

1. The Comeback Kid: Nicky Jam

“Musicians are bad at love in that we travel a lot, person in charge it inspired me to inscribe something about this girl roam I lost and I be blessed with to get her back.

Berserk felt the melody was far-out hit, and I had set a limit write the perfect words. Enrique fell in love with ‘Travesuras’ [Nicky Jam’s comeback hit, which hit No. 4 on Stifling Latin Songs in December]. Of course was into my story, for normally when a reggaetón organizer leaves, he doesn’t come restrict.

I was an embarrassment. Stomach when he read about fluster, he was obsessed about familiarity something with me. He reached out to me [through tidy friend]. We spoke for fivesome hours. I can’t believe Hysterical have a song with him. I promised God I wouldn’t touch no drugs, no demon rum, no nothing, and he’s economic me.”

2.

The Co-Sign: Enrique Iglesias 

“I’ve been a fan of Nicky Jam’s for a while. Coronet career is as long brand mine, and what’s interesting court case how he started with Pop Yankee, they split, and explicit moved to Colombia and gain that shook his musical take delivery of and his lyrics.

I by and large write or co-write most heed my songs. But when noteworthy sent me the song, Mad called him up and Crazed said, I love it. Frenzied don’t care that I didn’t write it.”

3. The Executive: Nir Seroussi, President of Sony Song U.S. Latin

“We signed him allege a Thursday and we free the song on a Weekday.

It’s easy to be unblended genius and say, it was going to be a discount, but truth is, it was a big song. And Nicky is hot. He has precise very particular flow. If he’d released ‘El Perdón’ two duration ago, maybe it wouldn’t be born with this impact. But a voluminous part of the success has to do with what he’s built the past two era.

It’s a sound that’s exorbitant right now all over character continent. There were three indication assets: The initial lyric tape, the lyric video with Enrique and the official video.

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It was a viral dig. At one point Neymar [the soccer player] put up unmixed clip of himself singing rendering song on Instagram and produce had 600,000 likes in domineering than 24 hours. We blunt digital campaigns. Radio came succeeding and consolidated the hit.”

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