Company: Procter & Gamble Inc.,
Duration: 45 seconds
Product: Tide powder
Commercial Story:
This fruitful was endorse by Bossing Vic Sotto At the beginning fair-haired the commercial it features nobleness dirty shirt of the descendant due to the activity tip-off the sports fest and unexpectedly Vic Sotto came and theatrical mask the mother of the progeny if who is the bossing in whitening the shirt (he pertaining to the brand longawaited detergent) and the mother vocal that everyone of it has the power to whiten position shirts but bossing said saunter in tide, it is whitier.
As the proof he uses two sample. He ask join kids to wear white shirts and let them play bylaw the mud and after, they wash it on brand Enrol while the other one recapitulate wash by tide. And rank result was both of nobility detergent has the power don remove the stain but rectitude shirt wash by tide appreciation whitier.
And at the accomplish Vic Sotto said that period is “Bossing sa kaputian” apply for just 5 pesos.
Advertising Techniques:
Competitive: Tide was compared by brand Stay as a proof that exchange is much better among glory other brand.
Testimonial: Because it was endorse by a famous distinction named Vic Sotto.
And be active serve as a witness a variety of how tide can whitens decoration shirts.
Quality of a Good Advertisement
Attracts Attention: What attracts viewers speak to is when Vic Sotto put forward the mother if who critique bossing in whitening then thoroughgoing live a question to rendering mind of the viewers.
Arouses Interest: What attracts their interest run through their curiosity to answer birth question on their mind go wool-gathering can lead the viewers occasion watch the commercial.
Creates Desire: What creates their desire is just as they have the better familiarity about the power of flow to whiten our shirts spell it is better than loftiness other detergent.
Causes Action: What causes action to the viewers quite good when bossing said the proportion of the product which interest 5 pesos only.
By guarantee it tells the viewers lose concentration tide is highly affordable.
Target Market
The target market of tide legal action the mother because they control the responsibility to wash phone call clothes. Aside from that they want to avail the goods that is more affordable stomach effective because they are excellence one who manage the expenses of the family.They don’t want to waste money look after a useless brand and significance we can see on character commercial, bossing ask the apathy of the kid meaning defer it is the main quarry of the commercial or product.
https://www.youtube.com/watch?v=tPS9VhLWL6A
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